Capacilon | The Necessity of Care

The Necessity of Care

2018-10-17
By S. Zimmermann

Be honest! How often do you base your decisions on how much an item or service costs you instead of whether it will help you? How often do you not dare to reach out to somebody because you think you will disturb them in their daily business or â€˜wasteâ€™ their time? Now imagine this. What if you do not need to worry about costs any longer, what if people are happy to get interrupted and what if people are even thankful for the chance to be challenged in their daily routine because they find out that you actually CARE about them?

Within Capacilon we make â€œCareâ€ our main philosophy. Care about each other (that is colleagues), care about every provider, customer, potential new client, our landlord and our cleaning lady just as much as, most importantly, care about our own self.

Why is there even a need to write about it? Because society makes us feel that everything must serve a corporate purpose, that we need to leave some legacy behind that is not personal but attach ourselves and our careers to a professional identity. But guess what? Every child comes to this world with an innate sense of care. Ideally parents and other family members foster that notion. But suddenly, something goes wrong with our notion of care. And why? Because the world is dumped upon kids eventually. The child senses that it may not have any impact with what he or she thinks and thus decides not to dare to change the world for better. Instead, it chooses to just swim with the current.

In addition to that, while growing up, we seem to be forced even more on losing our sense of care in the business world. Why not focus on caring for each other more instead of hiding behind a companyâ€™s name as a replacement for our own being?

Imagine this scenario. You come up with an idea or a product that you know will facilitate peoplesâ€™ lives. You then start looking for investors and communicate with them about your idea, convince them during the process and suddenly have them transport your idea even further in a multiplier function. All this happens with the investorsâ€™ understanding of care for you and your idea. They do not even consider the double digit return on investment in the three years to follow. And eventually, you share your idea with others and customers can no longer imagine to live without your idea or product. And all of this without any deceptive marketing but with facts instead.

What has just happened?

Is this just a fairy tale version of our current economic world? Donâ€™t we usually feel like nobody is there to support us, our ideas and products and everything becomes a hassle and a fight in the end? What if it no longer has to be like that? What if we reminded ourselves daily that caring about people and their needs is what we should all be focusing on?

Dear fellow human beings, the world is fortunately (at least for now) not run by machines, but by us human beings. Get back to what we do best and focus on our innate habit of caring for and about each other. Oh, and feel free to give me a call or drop me a line when you find the time.